Tiktok: A new class of influencers


TikTok influencer marketing has gained significant traction since its founding but truly skyrocketed in 2020. In 2021, it continues to have no signs of slowing down. While the platform began as a music and dance video app for teenagers, it has grown and expanded to adults, brands, and businesses that now have a presence on the app too. Tiktok gained significant popularity during the start of the pandemic and since then it has gained 75% more users in the past year. In comparison, this fun-loving app has 33x more followers than its nearest direct competition.

In the past year, we have noticed diverse new content trending and the app now hosts various “TikTok” influencers. Due to its authenticity, it is a great way to get your product and brand in front of more people in a fun and dynamic fashion.



The strong component about the app is that you can use TikTok as influencer marketing for almost any product or service by using the influencer’s strong suit in video creation specifically based on their style and personality. We are continuously seeing the rise of TikTok creators every day and it has us questioning; has TikTok created a new class of influencers?

A new class of Influencers

Right now TikTok is all about the internet’s favorite mantra: “being yourself”, which is truly what sets it apart. From videos in the bathroom to videos in the kitchen with family, we enjoy seeing the BTS of life. Overall, TikTok is home to a lot of  “do what makes you happy” and “be authentic” content. Something that YouTube stars have peddled alongside due to sponsored hyper aesthetic content for years. 

The more people feel connected to someone, the more likely they are to trust them. Tiktok has proven to be a great platform for authenticity which is why we feel like we can relate so much to our favorite Tiktokers. This new class of influencers, therefore, can build up trust quickly and easily on the platform, and their followers are constantly entertained by the products and brands they are sharing as well as the music they are using. Creators have innovative ways of showcasing the products and brands that they use, and how they share that content is genuine. For a brand, this is another reason why TikTok influencer marketing is a great investment!