CHALLENGE

CALIFORNIA WINES INSTITUTE mandated IMAGEMOTION to create and execute a strategy to support brand awareness within the Canadian market as well as creating a program to increase traffic toward the California section at SAQ and increase Quebec sales.

SOLUTION

Activating Organic and Paid Social Media Operations while creating a massive visibility using various Influencer campaign programs.  A series of Virtual Wine Tastings via Instagram Live Stories and IGTV in collaboration with a Sommelier and Quebec based Influencers was launched as well as an Influencer campaign for Earth Day to promote selected California wine producers.