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CALIFORNIA WINES INSTITUTE
Content Marketing & Influencer Campaign Programs

CHALLENGE

CALIFORNIA WINES INSTITUTE mandated IMAGEMOTION to create and execute a strategy to support brand awareness within the Canadian market as well as creating a program to increase traffic toward the California section at SAQ and increase Quebec sales.

SOLUTION

Activating Organic and Paid Social Media Operations while creating a massive visibility using various Influencer campaign programs.  A series of Virtual Wine Tastings via Instagram Live Stories and IGTV in collaboration with a Sommelier and Quebec based Influencers was launched as well as an Influencer campaign for Earth Day to promote selected California wine producers.

RESULTS / KPIs

VIRTUAL
WINE
TASTING

Featuring Dani Frison as Sommelier and influencers, Julie-Anne Ho, Maude Lavoie, PO Beaudoin, Sansdrick Lavoie, Noemie Bannes

ORGANIC & PAID SOCIAL MEDIA OPERATIONS

INFLUENCER COLLABORATIONS

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