To kick off the last season of the year, the #IMteam took on the mandate of creating a brand content strategy for NORDEN’s FW19 collection across all digital and social platforms. IMAGEMOTION has been their social and content marketing partner since last year, when the partnership was about putting NORDEN’s dedication to our planet through their apparel made from recycled plastic waste first. This year, and moving forward, the goal is to shift the focus on to the product to reach international markets for fashion and outerwear.
We put together a whole new look and content direction by emphasising the natural, earthy tones as well as the environmental aspect. The concept came to life in the Lauretians, just north of Montreal, to showcase the different textures of our world, but also still keeping the focus on the apparel. That’s IMAGEMOTION.