Top 5 articles of the week

Keeping on top of the latest news and trends is a must when you are working in such a fast-paced industry. While the online chatter has been pretty busy lately, here are 5 articles that caught our eye and that you must read:

Brand Twitter Grows Up

Brand Twitter has really evolved since the beginning. From cringe-worthy tweets to hilariously roasting people or competitors, brands have come a long way to connect with people the right way. A look at the evolution via Vulture.


Bee_nfluencer, l’abeille à suivre sur Instagram

Comment conscientiser la société d’aujourd’hui à la cause des abeilles, qui sont en voie d’extinction? En lui dédiant un compte Instagram d’influenceur, bien sûr! Découvrez le profil via Grazia.


Amazon Was Founded 25 Years Ago This Friday. 

Hard to believe that the biggest shopping website in the world was founded on July 5th 1994! Inc. takes a look back at what the world was like when Jeff Bezos incorporated the company.


Can’t travel this summer? Try taking a virtual vacation.

Stuck in your office all summer? From live zoo feeds to theme park rides, Mashable suggests taking a virtual vacation so you can take a mental break from work life. Ready?


Innovative Canadian Company Creates Outerwear From Single-Use Plastic

Do you know out client Norden Project, which produces outerwear using an innovative fabric made entirely of repurposed plastic waste with 100% traceability and transparency? Read the profile on Retail Insider.