The year 2020 is challenging us in ways we never expected with its latest obstacle being the propagation of the infamous COVID-19. This virus has forced many countries to quarantine their residents, encourage social distancing, and put their economy on hold. Now more than ever people and businesses are turning to the digital sphere to stay connected and escape this reality. Businesses are launching new initiatives and so are applications in order to adapt to the current needs of the market. Curious to find out what they are? Keep on reading!
We’ve mentioned it in our previous article and we’ll keep on mentioning it: TikTok is the app of the moment! Gen Z and Millenials alike are both jumping in on the fun of creating and consuming entertaining video content. So if your brand hasn’t done it yet (hum…did you quarantine under a rock?) hop on the trend now before it’s too late! Make videos that are funny and relatable mixed in with some that showcase your product/service and how it can benefit consumers at this moment in time. The most important thing here is to have fun with it, so go ahead and get your goof on!
That’s right, you can now watch videos online with your friends for free! The app synchronizes all your computer devices to launch the movie and allows you to comment through a group chat. It’s a perfect way for people to connect through a fun activity and is a great substitute to the movie theatres at this moment in time. Is this the kind of addition you could complement for your business’ offering? How else could you help people connect through your services?
Popular in the year 2018 this app is now resurfacing as people are looking for safe ways to video chat. It’s a great option for friends and family looking to gather for happy hour, game night or even over dinner. With the increasing popularity of baking, meditation, and other at home hobbies, this could be the perfect opportunity for your business to organize exclusive online classes on such topics (if it fits your business strategy)!
If you’re looking to reach the masses and generate engagement on your platforms, then why not organize a Facebook or Instagram live? It’s the perfect way to share educational content with a more personal approach and will help you connect with your audience on a totally different level. People are constantly on their phone looking for content to give their attention to so now is the time to grab it!
Given that all bricks and mortar shops had to close and consumers are now shopping exclusively online, businesses have to redirect their marketing efforts to online advertising. This means carefully planning paid social media campaigns in order to retain the attention of your target market and grow your customer base. The competition to get consumers’ attention is fierce as everyone is going digital so it’s important to know where and how to spend your budget to optimize your ROI.
Customize your ads to the current situation
If you plan to optimize your digital advertising strategy, it is essential to have a communication angle in correlation with the current situation, otherwise, your dollars spent will not be effective, because currently consumers are inclined to buy online but the offer must be in line with their lifestyle. Here are some good examples:
This quarantine has certainly changed the way we currently interact and act as a member of our society. But, most importantly, it will change forever the way businesses operate as many have come to the realization of how important it is to properly strategies for digital operations. If ever you need any help, you know where to find us. Stay safe everyone! #CaVaBienAller