L'Oreal Paris

Challenge

Promote the launch of Ever Collection, powerful salon-quality hair care, specifically formulated for colour treated hair, via influencers with variety of hair styles, hair colors that matches with each product within the collection.

Solution

Execute a campaign with 200+ Canadian influencers in order to produce and publish more than 1250 assets within their channels, following an extensive curation process with audience data analysis using our tech platform as well as hair colour matching.