Integrated Holiday Campaign introducing Valeria Lipovetsky as the face of Canada.

In June 2019, Laline Canada selected IMAGEMOTION as their new AOR. The mandate was to support the business across all digital strategies as it aims for Canadian expansion. IMAGEMOTION presents the brand’s largest campaign in the market to date with introduction of YouTuber Valeria Lipovetsky as the face of the brand in Canada supported by a 360 Integrated Holiday campaign. This World of Scents campaign included several verticals, from influencer marketing with different activations and experiences, to branded content production as well as media strategy and digital and retail roll-out.