KOOKA
Shopify E-Commerce + Social Media & Content Marketing + Influencer Campaigns
TRANSFORMING A BRICK AND MORTAR RETAIL CONCEPT OF KOOKA BOUTIQUES INTO AN E-COMMERCE OPERATION BACKED BY THE POWER OF CONTENT MARKETING
KOOKA grows an online community by launching eCommerce backed by social and content marketing
IMAGEMOTION was approached by one of those retailers who had been looking to make the move to the digital space but wasn’t sure how. KOOKA, Edgy Montreal-based fashion boutiques, for the bold, fierce, and free-spirited women, that was looking for a new partner to support them in the development of their e-commerce operations, digital strategy and content marketing.
Making E-Commerce a priority. Power of Content
Our team developed a clear brand image for this trendy and yet rebellious boutique concept to elevate their look and build a brand culture. They created a full 360 marketing strategy that would compliment this new image, connect KOOKA with their target audience, advertise and grow their online presence, and ultimately generate sales. We also developed a Shopify E-commerce store.
Just in our first month of partnership, when comparing to the previous period, we saw an improvement on their Instagram profile of 1,545% in their audience growth, of 2488% in their impressions and of 3,450% in their engagement. These results were way beyond our forecasting and we cannot wait to see what other milestones we will accomplish with this exciting local brand!
