DermaGo is a digital platform that provides access to dermatologists for a virtual consultation, diagnostic, and prescription within 24h to 72h.
THE CHALLENGE
Reaching the Eastern Canadian market and getting them to accept this new innovative way of consulting a healthcare specialist. The image they portray online must be professional and trustworthy while being aesthetically pleasing even though our communications revolve around skin problems.
MANDATE
Create a new visual brand identity, social media strategy and influencer campaign for the brand that will help them gain the trust of potential customers, reflect the expertise of the dermatologists, and increase brand awareness & sales.
SOCIAL MEDIA PERFORMANCE
+131%
Traffic
+84.5%
Engagement
+29.4%
Audience Growth
INFLUENCER CAMPAIGN PERFORMANCE