STM

Challenge

STM (Société de transport de Montréal) wanted to promote the launch of two new bus lines in Montreal as well to create awareness and encourage Montrealers to use bus instead of the Metro in the orange line.

Solution

We partnered up with 40 influencers with high audience geoloacted closest to metro’s orange line and the two new bus lines route. They all created and published content across their channels within the same hour on the launch date. #monbusmtl was used as part of larger campaign titled « Mouvement Orange ».