BIXLER
Brand Integrated Campaign | Feat. Artists Lou Phelps & Kallitechnis
Challenge
Create a content campaign that helps BIXLER gaining the « cool » factor and create a digital conversation to promote the various licence driven collections they have available within their e-commerce website.
Also to align brand with trend-setters and influencers as well as familiar faces within various verticals including music.
Solution
Produce a content series that will be focused on creating an enticing, modern, look and feel for Bixler and feature a cast of characters that will help create a persona for the brand while elevating and refining the brand image. A mix of an effortless sense of ‘cool’, seriousness and quirky attitude sits at the forefront of this concept through character expressions.
