{"id":10808,"date":"2019-10-15T15:14:24","date_gmt":"2019-10-15T19:14:24","guid":{"rendered":"https:\/\/imagemotion.com\/norden-fw19-campaign\/"},"modified":"2019-10-20T18:39:56","modified_gmt":"2019-10-20T22:39:56","slug":"norden-fw19-campaign","status":"publish","type":"post","link":"https:\/\/imagemotion.com\/fr\/norden-fw19-campaign\/","title":{"rendered":"Norden FW19 Campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To kick off the last season of the year, the #IMteam took on the mandate of creating a brand content strategy for NORDEN\u2019s FW19 collection across all digital and social platforms. IMAGEMOTION has been their social and content marketing partner since last year, when the partnership was about putting NORDEN\u2019s dedication to our planet<\/span><span style=\"font-weight: 400;\"> through their <\/span><span style=\"font-weight: 400;\">apparel made from recycled plastic waste<\/span><span style=\"font-weight: 400;\"> first. <\/span><span style=\"font-weight: 400;\">This year, and moving forward, the goal is to shift the focus on to the product to reach international markets for fashion and outerwear.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We put together a whole new look and content direction by emphasising the natural, earthy tones as well as the environmental aspect. The concept came to life in the Lauretians, just north of Montreal, to showcase the different textures of our world, but also still keeping the focus on the apparel. That\u2019s IMAGEMOTION.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10795 size-full\" src=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011.jpg\" alt=\"\" width=\"1365\" height=\"2048\" srcset=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011.jpg 1365w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011-200x300.jpg 200w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011-768x1152.jpg 768w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011-683x1024.jpg 683w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011-420x630.jpg 420w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011-600x900.jpg 600w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011-900x1350.jpg 900w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00011-1290x1935.jpg 1290w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><img loading=\"lazy\" class=\"aligncenter wp-image-10797 size-full\" src=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210.jpg\" alt=\"\" width=\"1365\" height=\"2048\" srcset=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210.jpg 1365w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210-200x300.jpg 200w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210-768x1152.jpg 768w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210-683x1024.jpg 683w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210-420x630.jpg 420w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210-600x900.jpg 600w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210-900x1350.jpg 900w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC00210-1290x1935.jpg 1290w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><img loading=\"lazy\" class=\"aligncenter wp-image-10803 size-full\" src=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991.jpg\" alt=\"\" width=\"1365\" height=\"2048\" srcset=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991.jpg 1365w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991-200x300.jpg 200w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991-768x1152.jpg 768w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991-683x1024.jpg 683w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991-420x630.jpg 420w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991-600x900.jpg 600w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991-900x1350.jpg 900w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09991-1290x1935.jpg 1290w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><img loading=\"lazy\" class=\"aligncenter wp-image-10809 size-full\" src=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115.jpg\" alt=\"\" width=\"1365\" height=\"2048\" srcset=\"https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115.jpg 1365w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115-200x300.jpg 200w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115-768x1152.jpg 768w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115-683x1024.jpg 683w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115-420x630.jpg 420w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115-600x900.jpg 600w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115-900x1350.jpg 900w, https:\/\/imagemotion.com\/wp-content\/uploads\/2019\/10\/DSC09115-1290x1935.jpg 1290w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To kick off the last season of the year, the #IMteam took on the mandate of creating a brand content strategy for NORDEN\u2019s FW19 collection across all digital and social platforms. IMAGEMOTION has been their social and content marketing partner since last year, when the partnership was about putting NORDEN\u2019s dedication to our planet through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,73],"tags":[95,196,103,151,96,104,98,100,101],"_links":{"self":[{"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/posts\/10808\/"}],"collection":[{"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/comments\/?post=10808"}],"version-history":[{"count":3,"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/posts\/10808\/revisions\/"}],"predecessor-version":[{"id":10859,"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/posts\/10808\/revisions\/10859\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/media\/10792\/"}],"wp:attachment":[{"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/media\/?parent=10808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/categories\/?post=10808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemotion.com\/fr\/wp-json\/wp\/v2\/tags\/?post=10808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}