The Dufour-Lapointe Sisters get some major branding action!

Imagemotion had the pleasure of creating the branding of Olympic skiers the Dufour-Lapointe Sisters (aka 3DSL). The goal was to represent the sisters as individuals, not only athletes, so that their visual identity could follow them long after their athletic career. Our creative team imagined a malleable logo, a modern and refreshing idea, which implies that we create a graphic universe instead of a simple signature. Three sisters, three distinct pyramids, united in one spontaneous form.


See the case study here