Branding + Consumer Products Development
The Dufour-Lapointe household used to be summer focused. They were sailors, owners of a sailboat. Every friday, the Dufour-Lapointe family hurried home from work to leave early so they could enjoy a weekend on their boat. Dufour and husband Yves Lapointe never imagined their three daughters would become world class mogul skiers. The Dufour-Lapointe enjoyed skiing in the Laurentians, north of their home in Montreal. However, skiing was just a way to spend winters outdoors. It was a sideshow to sailing, a way to make winter go faster. When skiing, the parents did enjoy adventuring in the woods and in moguls, which led to ski lessons by the age of 3 for each daughter.