imblue

You Babe.

What we’ve been working on

To kick off 2019 the right way, #teamIM took on the mandate to create an integrated content campaign set to launch across all Ardene’s digital platforms and flagship retail stores. Ardene is known for their trend-focused accessories and apparel at an accessible price point. This season, Ardene decided to go in a very different direction with this new campaign. The WE Culture campaign Spring/Summer19 is all about inclusivity, diversity and love – all things we here at IMAGEMOTION champion every day.

 

To meet the client’s goals, we put together a team of seven incredible influencers from all walks of life under the directive of the brand. Diversity in representation is something we feel is important. The desire to make a strong shift is a no-brainer and we wanted to make a statement in a big way, casting real beauties (aka. those who don’t necessarily hold model as a job title) and thereby saying, “You are the Ardene babe.” (Yes, you.)

Click here to take a look at the full video 

Collaborators:

Imane – @peace.upon.faith  

Aiesha Robinson – @aiesharobinson_

Luna Lindsay – @luna.lindsay

Chlowe Laterreeur – @chlowelaterreur

Alanis Desilets – @alanis.desilets

Cindy Cournoyer –  @cindycournoyer

Demi Plaras – @demiplaras

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